Research
Researching the gifting brand landscape
I looked at how gifting and lifestyle brands positioned themselves, their tone, packaging and price points, to find a gap for something more premium and personal.
Box of Love
A curated gifting business I designed end to end: brand, product line, packaging and the storefront. A year later I came back to the storefront and redesigned all eight pages to feel like the gift itself.
- Role
- Founder & designer
- Status
- Concept, storefront redesigned 2026
- Timeline
- 6 months, plus redesign
- Focus
- Brand, e-commerce UX
Define
Surprises are hard to pull off
Good gift boxes were hard to find. Things were missing, quality was hit or miss, and shipping was never fast enough for a timely surprise. So the box had to hold everything, with instructions anyone can follow.
Redesign
Warmer, clearer and built to sell
The first storefront was stark white and black, with thin type and grey placeholders. The redesign takes its palette from the logo itself: blush, cream and a deep red. Headings got bigger, every box card now shows a price and what’s inside, and a trust strip answers the first questions before anyone has to ask.
Shop
Choosing the right box at a glance
Filters by occasion, a four-step guide to picking a box, and colour dots on every card, so people compare boxes without opening each one.
Customise
Seeing it before buying it
On the product page the photo follows your choices: pick a colour, type the words and watch the preview and the price update before you add it to your cart.
Outcome
Eight pages, one feeling
Home, shop, product, how it works, about, inspiration, FAQ and contact now share one warm system. Open any page to see it in full.
Key takeaways
- Decisions live or die on operational reality, not just looks.
- Brand research showed a real gap for something premium, personal and curated.
- Mixing and matching parts let a small team offer variety without extra production work.
- Redesigning my own work a year later showed me how much clarity sells: prices, contents and a live preview did more than any extra decoration.
ToolsFigma, Webflow, Claude (redesign)